How To Get Affordable Social Media Services
How much should you pay for social media services? This is the question on the mind of every entrepreneur, brand and accountant who wants to invest in social media and digital marketing. The field is fast growing and presenting excellent business opportunities having started as a fun platform. The challenge is switching from the social to the serious business aspect and putting a monetary value to the services. The insights given hear target companies planning for their social media strategy and individuals trying to quantify their social media skills.
Define Your Expectations
Social media and digital marketing is so vast that a brand or company can only scratch the surface. The services range from account management to content development and optimization, among others. Some require professional skills while others can be done internally. There are business oriented features that require a specialist to maximize. Every brand or business getting into social media must have a clear idea of what it expects. The services you subscribe to will determine how much you pay.
Get A Professional
Social media management pricing depends on the level of skill the manager is offering. Highly skilled managers are expensive to hire. They deliver value for money by running highly effective and successful digital marketing campaigns. It is risky to deal with an amateur regardless of the cost. Considering the ability of social media to turn your campaign into a viral post or video, you run the risk of misjudgment. A professional knows how to maintain the image of your brand in order to safeguard its integrity.
Beyond level of skills, professionals have the tools and infrastructure to successfully run a campaign. A freelancer may charge a lower fee but might not be as exposed as a company with diverse experts in different social media elements. A company offers the infrastructure and muscle to run a global campaign effectively. There is a cost attached.
A Customized Package
Are you paying for only what you are using or more? Social media needs for each company or brand are unique. Some only require engagement with clients. Others want to turn social media into an outlet or pitching ground for more sales. The package you get in each case is unique. You should therefore get a package that reflects your needs and expectations. Further, each social media platform requires different skills and engages a different set of audience. For instance, pintrest marketing is different from facebook or instagram. Only a customized package will enable you to take advantage of the features offered on each platform.
Type of Client
What is your industry and social standing? The risks and levels of engagement on social media depend on your caliber as a company. Multinationals require more engagement and are sensitive. Localized companies demand a different set of skills and thus their prices differ.
The actual price when you outsource social media services depends on the package you get and your negotiation skills. The secret is to get a customized package to enable you only pay for what you use. Do not compromise quality in order to pay less. This will damage your brand.